Whether you’re starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporating these tips.
It’s one of the most important elements on a company’s website and also one of the most undervalued: the ubiquitous “About Us” page—that section on your site that has been collecting virtual dust because you haven’t bothered to read it since, well, you first wrote it. You may not be paying it much attention, but visitors to your site are. And considering that your About Us page is where the world clicks to learn about your company and the services you offer, which can mean the potential loss or gain of a customer, it deserves a little more consideration and a lot more respect.
“Most of our clients don’t realize how much their About Us page is visited,” says Thomas Harpointner, CEO of AIS Media, an award-winning marketing and interactive media agency in Atlanta. “It’s among the first three pages consumers go to when they visit a site. We’ve worked with both small businesses and Fortune 500 companies, and we spend more time consulting clients on the About Us page than any other. Companies are so focused on the design of their site, their products, and how they’re going to market them that they simply overlook it. It’s an afterthought.” Continue reading “How to Design a Great “About Us” Page on Your Website”